Minimum Viable Email
Most startup entrepreneurs are already familiar with Eric Ries’ lean startup methodology. The approach centers on the idea of a minimum viable product.
As Ries explains, a minimum viable product (MVP) “is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”
Image via Paul Kortman
The product must be both minimal — requiring the least effort to create — and viable — functional enough that users can provide useful feedback. Rather than spending time and money perfecting a product, the lean approach gives entrepreneurs the chance to get rapid feedback, fail fast and improve quickly. It’s a data-based approach to product development and one that Ries has popularized on his blog and his book, The Lean...