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Minimum Viable Email

Most startup entrepreneurs are already familiar with Eric Ries’ lean startup methodology. The approach centers on the idea of a minimum viable product.

As Ries explains, a minimum viable product (MVP) “is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”

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Image via Paul Kortman

The product must be both minimal — requiring the least effort to create — and viable — functional enough that users can provide useful feedback. Rather than spending time and money perfecting a product, the lean approach gives entrepreneurs the chance to get rapid feedback, fail fast and improve quickly. It’s a data-based approach to product development and one that Ries has popularized on his blog and his book, The Lean...

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